JustBSocial

Digital Marketing

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Definition of digital marketing according to ft.com/lexicon

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.
Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behavior. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.

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September 2016
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About Us

Certified Social Media Strategist Social Media Manager Professional Digital Marketing Expert

Contact Information:

JustBSocial.com Dawn Avery dawnavery@justbsocial.com dawnavery@comcast.net 708.203.1481